Alexander Nix Quotes

Alexander Nix

Profession : Businessman

Birth : May 1, 1975

Success has many fathers and failure is an orphan.

Alexander Nix

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

Alexander Nix

The big mystery of Big Data is causation versus correlation.

Alexander Nix

We use nearly 5 thousand different data points about you to craft and target a message. The data points are not just a representative model of you. The data points are about you, specifically.

Alexander Nix

There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.

Alexander Nix

The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.

Alexander Nix

My long-term ambition is to be an agent of change.

Alexander Nix

Every day we have teams looking for new data sets.

Alexander Nix

We were looking at different opportunities to get involved in working with Brexit but we made the decision to not work with any party - for or against - or even for any related campaigns.

Alexander Nix

We didn't do Brexit. We didn't get money for it. We didn't do work for it. We didn't sign a contract.

Alexander Nix

We leave our personal ideologies at the door... We only work for mainstream political parties.

Alexander Nix

The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.

Alexander Nix

I'm not going to speak about any of our investors or board members at all because we don't.

Alexander Nix

As a British person, I am unable to give strategic advice to political campaigns in the U.S.

Alexander Nix

As the internet of things grows, as we have sensors on everything: cars, fridges, TVs then data is going to become ubiquitous.

Alexander Nix

Well, we'll look at the hundred thousand type A personalities, and then we'll have a look at the corresponding data points that we have on those hundred thousand people. We'll have a look at what attributes they have in common and then we'll build a model based on that.

Alexander Nix

Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising level.

Alexander Nix

Our targeted methods change depending on who you are as an individual, not a model representation of an individual.

Alexander Nix

We steer clear of fringe political parties or minority groups. We're not trying to orchestrate a revolution.

Alexander Nix

We are fundamentally politically agnostic and an apolitical organization.

Alexander Nix