Anne Sweeney Quotes

Author Image

Anne Sweeney

Profession : Businesswoman

Birth : November 4, 1957

The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.

Anne Sweeney

I remember when cable happened and everyone said broadcast was dead, and then satellite happened and everyone said cable was dead, and then DVDs happened and everyone said everything was over. Nothing was over. I'm very optimistic about the future.

Anne Sweeney

Today, television is the most powerful medium in the world. Tomorrow it will also be the most personal. There is no one future for television. It will be defined differently for everyone.

Anne Sweeney

Television has always been something you watch; now, increasingly, it is also something you do.

Anne Sweeney

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

Anne Sweeney

Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we have more and more devices at our disposal, that really means more and more opportunities for the Walt Disney Co. to reach you: through our entertainment, through all of our divisions.

Anne Sweeney

My theme song is always: 'Pay attention to your viewer. Follow them.'

Anne Sweeney