Jochen Zeitz Quotes

Jochen Zeitz

Profession : Businessman

Birth : April 6, 1963

We have to find alternative ways of producing our raw materials without asking nature to do it for us.

Jochen Zeitz

Being able to dedicate 100 per cent of my time to impacting more businesses without being operational, it just gives me a bigger platform.

Jochen Zeitz

When it came to the discussion about would Harley do an electric bike, I said, 'Absolutely - this is a no-brainer.' Let's define the sound of the future.

Jochen Zeitz

I just don't like to talk about the past.

Jochen Zeitz

I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint.

Jochen Zeitz

Governments have a unique opportunity to incentivise corporations so that they can accelerate their evolution to a more sustainable economy through more sustainable practices and products.

Jochen Zeitz

The company was ready to close its doors; there was real financial distress. But on the other side, there was high brand awareness, but that was negative because Puma was perceived as low-priced. It had lost its cachet. It was a well-known brand without a presence.

Jochen Zeitz

Puma is a brand deeply rooted in sporting lifestyle.

Jochen Zeitz

For a long time, companies ignored the fact that 80 percent of sporting goods are sold to the casual consumer.

Jochen Zeitz

We believe that African football is among the best in the world and very much characterized the Puma brand mentality, which is to win.

Jochen Zeitz

As much as I like to explore the world, I explore music - from classical to rock.

Jochen Zeitz

Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time.

Jochen Zeitz

Look at timber prices in the late '90s, at around $50. If you count the true damage of cutting down forests, the resultant flooding, insurance claims, and so on, then the timber price should have been $100.

Jochen Zeitz

If we look at pricing holistically, we'll create a more solid business.

Jochen Zeitz

I think South Africa has shown it can host such a big event as the World Cup, so why not hold the Olympics at some point in Africa? Maybe not just in one country but in a host of countries.

Jochen Zeitz

I never felt that although we were based in Germany, Puma was and should be considered as a German brand. So we restructured it in a way that positioned us as a global brand, with English being the corporate language, rather than us looking at it from a German perspective.

Jochen Zeitz

We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'

Jochen Zeitz

We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be.

Jochen Zeitz

I'm a curious person, and I always like to test new waters, and I've always jumped into the cold water and then started to think about how to swim.

Jochen Zeitz

We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.

Jochen Zeitz