Leo Burnett Quotes

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Leo Burnett

Profession : Businessman

Birth : October 21, 1891

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Leo Burnett

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

Leo Burnett

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Leo Burnett

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Leo Burnett

A good ad which is not run never produces sales.

Leo Burnett

Plan the sale when you plan the ad.

Leo Burnett

Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.

Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

Leo Burnett