Simon Sinek Quotes

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Simon Sinek

Profession : Author

Birth : October 9, 1973

Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason?

Simon Sinek

Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.

Simon Sinek

Nike doesn't want to make products for everyone - they want to make products for champions.

Simon Sinek

The challenge of the unknown future is so much more exciting than the stories of the accomplished past.

Simon Sinek

We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered.

Simon Sinek

If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do.

Simon Sinek

There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details.

Simon Sinek

The big picture doesn't just come from distance; it also comes from time.

Simon Sinek

When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.

Simon Sinek

There is no decision that we can make that doesn't come with some sort of balance or sacrifice.

Simon Sinek

Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.

Simon Sinek

In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.

Simon Sinek

More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.

Simon Sinek

People don't buy what you do, they buy why you do it.

Simon Sinek

There is a difference between giving directions and giving direction.

Simon Sinek

My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave.

Simon Sinek

Actions speak louder than words. All companies say they care, right? But few actually exercise that care.

Simon Sinek

Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates.

Simon Sinek

I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it.

Simon Sinek

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Simon Sinek