Brian France Quotes

Brian France

Profession : Businessman

Birth : August 2, 1962

My style is to be collaborative, progressive, to look at things that seem a little bit impossible.

Brian France

The reality of it is, we have to have an enormous amount of corporate support to fund 43 race teams and all the things that go on. So there are always going to be brands that may not be ones that you would choose, but that are willing to make a significant investment.

Brian France

Given that kids don't play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.

Brian France

Our property, we've taken the position that we're phasing out the Confederate flag.

Brian France

In every decision that we've ever made that's important, the more input, the more people we've heard from, the better the result. And so that will never change in the business model of NASCAR, because the ideas come from all over the place, and that's the strength that we have.

Brian France

We were creating a formula for points racing, and that wasn't good in qualifying for the Chase, and it wasn't good when we got to the Chase. We wanted to change that, and we also wanted to fix a couple things. One of them was that we didn't want to have a bad race or two take somebody out early on in the Chase, which has happened every year.

Brian France

Things are pretty good for NASCAR with our TV agreements behind us and so forth. For us it's focusing on putting the best events and tightest racing that we can, making improvements on the track and investing in the amenities and fan experience.

Brian France

The drivers are regular people that come from all over the country. I think the sports fans can relate to them.

Brian France

If we think we can make winning more important and the racing more exciting, that's what we'll do.

Brian France

There's nothing quite like being part of a NASCAR race weekend, and that always will hold true.

Brian France

Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan to get them excited about their sport.

Brian France

This is a contact sport. It's always been a contact sport, especially late in the race.

Brian France

It's not my future, but it's NASCAR's future, to make sure that we take events to the biggest metropolitan areas of the country, regions of the country.

Brian France

We've taken a position that drivers are going to be able to speak their mind and criticize the sport way more than any other sport would allow. However, there have to be some limits.

Brian France

Nobody wants to hear my political views... so I won't be talking about that. But on diversity, nobody in this company has worked harder, done more and resourced it better than me.

Brian France

If we have close, great racing like we have, then the ratings will take care of themselves.

Brian France

I think we're the best road racing show in town.

Brian France

My biggest piece of advice is to treat your family members the same way you would treat your spouse or your partner: Be a little more delicate, a little more careful with how you say things, because there's an emotional component to that relationship.

Brian France

The France family is locked and loaded in its dedication to Nascar.

Brian France

America has always had an affinity for the automobile. It's something everybody can understand. A bunch of cars competing, and the fastest guy wins.

Brian France