John Quelch Quotes

John Quelch

Profession : Educator

Birth : August 8, 1951

View health as an investment, not an expense.

John Quelch

Ease of navigation is important in both physical and virtual space.

John Quelch

It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers.

John Quelch

Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.

John Quelch

Coca-Cola is an American icon.

John Quelch

Consumer behaviour changes in a glacial fashion.

John Quelch

If there is cultural imperialism, it is definitely American.

John Quelch

There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste.

John Quelch

Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.

John Quelch

Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.

John Quelch

You certainly don't want to market the president as if he or she were a box of breakfast cereal.

John Quelch

When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.

John Quelch

The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.

John Quelch

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

John Quelch

Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.

John Quelch

Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.

John Quelch

You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.

John Quelch

Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.

John Quelch

In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.

John Quelch

When times are good, there is budget available for increased research on secondary products or customers.

John Quelch