John Quelch Quotes

John Quelch

Profession : Educator

Birth : August 8, 1951

Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.

John Quelch

The opinions of a convenience sample... may not represent all users.

John Quelch

The FTC doesn't regulate political speech.

John Quelch

The only thing you need to set up a business school is a warm body and a piece of chalk.

John Quelch

Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy.

John Quelch

The skills associated with knowledge creation are totally different from the skills associated with production.

John Quelch

If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program.

John Quelch

The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.

John Quelch

The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior.

John Quelch

The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.

John Quelch

When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.

John Quelch

There are distinct categories of consumers, each of which needs to be addressed in a different way.

John Quelch

Obama and Clinton make an interesting contrast in brands.

John Quelch

Younger people obviously are more likely to openly express their political affiliations in terms of gear.

John Quelch

Consumers around the world are excited to share common experiences.

John Quelch

A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.

John Quelch

You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.

John Quelch

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

John Quelch

Personal brand equity erodes much faster than corporate brand equity.

John Quelch

It's impossible for any institution to compete unless you can afford world class faculty.

John Quelch