Satoru Iwata Quotes

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Satoru Iwata

Profession : Businessman

Birth : December 6, 1959

First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products based on instinct.

Satoru Iwata

The approach to make more gorgeous-looking graphics... to have the horsepower, to have much faster processing - they don't do anything to ask nongamers to play with a video game.

Satoru Iwata

Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something better, we don't want to leave that behind.

Satoru Iwata

Of course, no single entertainment device can enjoy eternal popularity.

Satoru Iwata

We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population.

Satoru Iwata

The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think impossible possible.

Satoru Iwata

We want to create a kind of cycle where casual gamers are gradually growing up to become passionate players.

Satoru Iwata

In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was going to succeed.

Satoru Iwata

For me, I actually found that it would have been more frightening to take the conventional path.

Satoru Iwata

For us to create unique experiences that other companies cannot, the best possible option for us is to be able to develop hardware that can realize unique software experiences.

Satoru Iwata

We believe a truly new kind of game entertainment will not be realized unless there is a new way to connect a player to his game.

Satoru Iwata

We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated.

Satoru Iwata

Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.

Satoru Iwata

One thing that we have found over the years is that video games themselves are a thing that have a tendency to be difficult for them to break out of a particular segment, or a particular group, or a particular group of people with particular interests.

Satoru Iwata

What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one another: they actually represent toys of Nintendo characters getting into an imaginary battle amongst themselves.

Satoru Iwata

It certainly makes a game better to have voice commands because it can alter how the game is played.

Satoru Iwata

Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places and the right platforms.

Satoru Iwata

It's important not only to have the right timing of when the hardware is going to be released but also when we are going to be able to introduce quality software.

Satoru Iwata

I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'

Satoru Iwata

As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage with other Nintendo staff playing Wii Tennis, and I could hear the excitement behind me.

Satoru Iwata