Satoru Iwata Quotes

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Satoru Iwata

Profession : Businessman

Birth : December 6, 1959

I'm not interested in offering software for free of charge. That's because I myself am one of the game developers who, in the future, wants to make efforts so the value of the software will be appreciated by the consumers.

Satoru Iwata

When the economy is strong, people tend to buy three things from the top of their wish list. But when things are bad, people often buy only the first thing on their list.

Satoru Iwata

In general, no engineer hates higher performance.

Satoru Iwata

There are many different regions around the world, and each region has its own cultural acceptance and legal restrictions as well as different age ratings. There are always things that we're required to do in each different region, which may go counter to the idea that players around the world want the freedom to play whatever they want.

Satoru Iwata

Regardless of age, gender, or game experience, anyone can understand Wii.

Satoru Iwata

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

Satoru Iwata

When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and create a market of our own.

Satoru Iwata

We always try to be a unique company.

Satoru Iwata

The heart of the matter is that everybody starts video games as a beginner. Then, after going through a lot of experiences and becoming more and more fond of video games, they become the experts.

Satoru Iwata

I personally am a user of iPhones and iPods.

Satoru Iwata

We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow area. Rather, we should think much more broadly.

Satoru Iwata

We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create. So the result is the Nintendo 3DS.

Satoru Iwata

Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.

Satoru Iwata

What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public understand the benefits of the Wii MotionPlus controls.

Satoru Iwata

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.

Satoru Iwata

Sometimes you are physically tired at night, but your brain is functioning too much to go to sleep. If you can have software that helps you understand how you can shift from such a tense situation to being more relaxed, then that would help.

Satoru Iwata

I don't think that free games are something new. On the PC, there have always been free games. But finding them was not always easy. With the popular products like the iPhone, now it is easier.

Satoru Iwata

Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.

Satoru Iwata