Satoru Iwata Quotes

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Satoru Iwata

Profession : Businessman

Birth : December 6, 1959

We've been thinking very carefully about how can we possibly communicate the real value and the attraction of Nintendo 3DS. The conclusion was that there is no other way than to let as many people as possible to actually see it.

Satoru Iwata

In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of the original Nintendo DS was over, we started working on the successor to it.

Satoru Iwata

Typical tech-driven companies or hardware-driven companies always lay out the so-called roadmaps when it comes to making the new hardware. So, in other words, availability of certain technologies dictates when the company is intending to make the new hardware.

Satoru Iwata

Personally, I think that users should be able to use all the functions of a console video game machine as soon as they open the box.

Satoru Iwata

The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.

Satoru Iwata

What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.

Satoru Iwata

When people saw how other people were playing Wii Sports, they could immediately understand how different the system was.

Satoru Iwata

Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have gone extinct.

Satoru Iwata

Having a hardware development team in-house is a major strength.

Satoru Iwata

If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think I'm so bad for maximizing the long-term value of Nintendo.

Satoru Iwata

I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.

Satoru Iwata

The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.

Satoru Iwata

It is challenging to communicate attractions which are hard to understand unless you actually touch and experience them yourself. This is especially so with Wii U because it has unprecedented entertainment potential.

Satoru Iwata

Nintendo's approach to our work is to greatly increase the population of gamers.

Satoru Iwata

What I wanted to have happen was that people who didn't know that Game Boy Advance and GBA are the same thing would remember Wii right away because it doesn't need to be abbreviated.

Satoru Iwata

A motion-sensing controller that you hold with both hands is completely different from one that you can use with either your right or left hand.

Satoru Iwata

I read blogs quite a bit.

Satoru Iwata

Our thinking has always been in trying to grab the limited amount of spare time people have and always try to offer some unprecedented attraction to the consumer.

Satoru Iwata

Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in a unique position, it's given us a unique advantage.

Satoru Iwata

If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.

Satoru Iwata