Satoru Iwata Quotes

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Satoru Iwata

Profession : Businessman

Birth : December 6, 1959

Nintendo's mission is to try to make people happy, to try to make people smile.

Satoru Iwata

Video games are meant to be just one thing: Fun! Fun for everyone.

Satoru Iwata

Games already pretty much have reached the point of photo-realism. Working on more intense graphics is not the only path we can take anymore. Simply relying on the sheer horsepower of the machine will not bring the industry a bright future.

Satoru Iwata

If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.

Satoru Iwata

Making games look more photorealistic is not the only means of improving the game experience. I know, on this point, I risk being misunderstood, so remember, I am a man who once programmed a baseball game with no baseball players. If anyone appreciates graphics, it's me!

Satoru Iwata

On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a gamer.

Satoru Iwata

People will buy hardware just to buy a single game if the game is really compelling.

Satoru Iwata

Trust your passion. Believe in your dream.

Satoru Iwata

Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.

Satoru Iwata

Many things we can't do are simply because we think we can't do them.

Satoru Iwata

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability to create new experiences rather than the quality of the graphics.

Satoru Iwata

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.

Satoru Iwata

I believe that if we don't make moves to get people who don't play games to understand them, then the position of video games in society will never improve. Society's image of games will remain largely negative, including that stuff about playing games all the time badly damaging you or rotting your brain or whatever.

Satoru Iwata

Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success of 'Grand Theft Auto 3' and think that maybe if we create games for older audiences will see a similar success.

Satoru Iwata

Nintendo has paid a great deal of attention to the dynamic of people playing video games together in the same room.

Satoru Iwata

The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced, as the history of the music industry has shown.

Satoru Iwata

At Nintendo, we do not run from risk. We run to it.

Satoru Iwata

Like any other entertainment medium, we must create an emotional response in order to succeed. Laughter, fear, joy, affection, surprise, and - most of all - accomplishment. In the end, triggering these feelings from our players is the true judgment of our work. This is the bottom line measurement of success.

Satoru Iwata

The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for the value of content to fall.

Satoru Iwata

Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment.

Satoru Iwata